Brief: Meysan Partners, is a Middle Eastern law firm, offering high quality, innovative legal advice delivered by a team of highly-experienced Arabic and English speaking lawyers. This is underpinned by over 85 years of combined legal experience in the Middle East shared by its partners who, have a deep appreciation and sense of pride for the region and their heritage.
My brief was to showcase their expertise, their partners and their love for the region by bringing their brand to life on a website.
Approach: My approach to the project was to focus on the essence of the Middle East, it’s patterns and details and art. I also created a database of all their partners and provided them with easily maintainable CMS where content can be regularly updated and edited by almost anyone with basic technical knowhow.
At the time of doing this project I had just moved to Dubai and was deeply inspired by Arabic culture, art and history. Since Meysan Partners wanted to project the essence of the Middle East, I spent a few weeks immersing myself in the Middle Eastern lifestyle - an effort that was both appreciated and incredibly helpful.
What stood out the most to me during my research was that in Islamic culture creating an image of something that was made by God is considered haram, which means artists and makers throughout history made patterns instead. I decided to use Arabic patterns as the essence for the Meysan brand.
Applying the same principal to photography, I used photographs of patterns and valuable pieces of cultural heritage throughout the website while maintaining a clean and professional framework for the content to be added.
© Clara Schneider-Waterberg 2022